I’m not here to hype you up. I’m here to help you move forward.

I’ve Been In This For a While

I’ve spent over two decades building a commercial photography business—figuring things out the hard way, learning what actually works, and adjusting as the industry changes. I’ve shot for global brands like Adidas and Puma, worked through slow seasons, missed opportunities, and had to reinvent things more than once. This isn’t theory. It’s what I’m still doing every day.

I’m Still In It

Unlike a lot of consultants, I’m not removed from the work. I’m actively shooting, pitching, getting told no, adjusting, and figuring things out in real time—just like you are. That matters, because the industry is changing constantly. What worked five years ago isn’t enough anymore. The advice I give isn’t based on theory. It’s based on what’s working right now.

How I Approach This Work

I don’t see coaching as motivation or encouragement. Most photographers don’t need more of that. They need clarity. They need to understand what’s actually holding them back, how this industry really works, and what to do next. That’s where I focus.

A lot of advice in this industry is recycled. Post more. Network more. “Just keep going.” That’s not wrong—but it’s incomplete. I’ve built my career by looking at things differently, asking better questions, and focusing on what actually moves the needle. That same approach carries into how I work with photographers.

What It’s Like to Work With Me

You don’t need someone to tell you everything looks great. You need honest feedback, clear direction, and someone willing to point out what’s not working. That’s what I do. No fluff. No hype. Just real conversations about where you are and how to move forward.

I’ve also spent years teaching at the Rocky Mountain School of Photography, helping photographers break down complex business challenges into clear, practical steps. That experience shapes how I coach—keeping things simple, direct, and focused on what actually matters.

If You’re Here, This Probably Resonates

You probably already know something isn’t clicking. That’s a good place to start.